At Tiber River we have children of our own so we made this to help our kids with diaper rash. We found that other products we tried just wouldn't take that away. Well, we applied this to their little bottoms every time we changed their diapers, lo and behold, the rash would disappear! Soon, the moms were buying this for themselves and using it on their bodies for any irritations they had. Now, we realize just how right on we were when we named it because it truly can be used from the bottom up! A great, healing lotion for anyone with sensitive skin! Use with our Bottoms Up wash.