When we made a pet shampoo, we wanted to make sure it was a shampoo that even pets with sensitive skin could use it. We wanted to start the line with something for everyone (well, every pet) and this definitely fits the bill! We have used the same ingredients that we would use in products for ourselves in this line because lets face it, our pets are most absolutely parts of our family. Why should we treat them any differently? (Plus, they love us unconditionally. Let’s show them we love them the same way.) You will notice this shampoo separates in the bottle and please don’t worry – we made it that way. The oatmeal we use is heavy and pulls itself out of the mix as it sits on the shelf. But, one good shake is all it takes to mix everything back up – and you will want to shake it. That willmake sure that every use is full of all the goodness the oatmeal (and the other ingredients) bring. Tested on our pets (and many of yours as well), this product is going to be a hit. We havealready heard stories of people using it on themselves (and why not, its certainly good enough for our manes too).