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Who We Are
We believe in Vuja De
We doubt the default and look for a better way. We never stay content with doing things just because that's how we've always done them.
We are the right amount of crazy
We believe that to move forward as a company and as individuals, we cannot be or think like everyone else. We need to be a bit crazy to think things are possible that other people see as impossible.
We give a s#!t and are honest
We care about our team, our customers and our communities. Sometimes it means saying hard truths but everything we say and do comes from a place of caring, not a place of ego.
We like to KISS – keep it small and simple
Every day we work towards making things simpler while keeping our mindset of being a start-up company that has to be resourceful and creative to accomplish our goals.
We delight in delighting
Our purpose is Creating Happiness and if we make someone else happy, we find our own happiness. We don’t just do this because it’s the right thing, we do it because it’s an innate part of ourselves that feeds our souls.
The Tiber River story began all the way back in 1999 as a means to an end. Since then it has taken on a life of its own. Oh the stories we could tell you! While the past is important and often fondly reflected on, we like to focus on who we are as a company today, what is important to us and what makes us different from all the rest. We have come a long way since Adriana first exploded her Zucchini Lemon soap in her basement and partnered with Michelle, and we still have a long way to go. Besides having a vision of there being a Tiber product in every home in the world (oh, we're serious!), we have goals of becoming a B Corporation and being recognized as one of Canada’s Top Employers - and then every country’s Top Employer.
This is Tiber River, and this is Who We Are and where we want to go.